An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale.
In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry.
The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems.
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| ISBN: | 9783642435645 |
| Publication date: | 23rd June 2015 |
| Author: | Federico Rajola |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Paperback |
| Pagination: | 181 pages |
| Series: | Management for Professionals |
| Genres: |
Finance and the finance industry Business mathematics and systems Sales and marketing Organizational theory and behaviour Business applications |
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale.In this book, Prof.
Customer Relationship Management in the Financial Industry features in the following genres: Finance and the finance industry, Business mathematics and systems, Sales and marketing, Organizational theory and behaviour, Business applications
Paperback, Hardback. Not Available.
Customer Relationship Management in the Financial Industry was written by Federico Rajola and published by Springer an imprint of Springer Berlin Heidelberg
Customer Relationship Management in the Financial Industry has 181 pages
Yes it is part of Management for Professionals series