The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessmentdiagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.
| ISBN: | 9783642408731 |
| Publication date: | 24th October 2013 |
| Author: | Wayne Visser |
| Publisher: | Springer an imprint of Springer Berlin Heidelberg |
| Format: | Paperback |
| Pagination: | 89 pages |
| Series: | SpringerBriefs in Business |
| Genres: |
Business ethics and social responsibility Sociology: work and labour Business strategy Organizational theory and behaviour Environmental management Sustainability |
The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessmentdiagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.
CSR 2.0 features in the following genres: Business ethics and social responsibility, Sociology: work and labour, Business strategy, Organizational theory and behaviour, Environmental management, Sustainability
CSR 2.0 is available in Paperback
CSR 2.0 was written by Wayne Visser and published by Springer an imprint of Springer Berlin Heidelberg
CSR 2.0 has 89 pages
Yes it is part of SpringerBriefs in Business series
£44.99