Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
| ISBN: | 9783631376522 |
| Publication date: | 7th January 2002 |
| Author: | Karelisa V Hartigan |
| Publisher: | Peter Lang Edition an imprint of Lang, Peter, GmbH, Internationaler Verlag der Wiss |
| Format: | Paperback |
| Pagination: | 158 pages |
| Series: | Studien Zur Klassischen Philologie |
| Genres: |
Literary studies: ancient, classical and medieval Communication studies |