Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services.
This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
| ISBN: | 9783319381404 |
| Publication date: | 23rd August 2016 |
| Author: | Soumit Sain, Silvio Wilde |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Paperback |
| Pagination: | 207 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Personnel and human resources management Market research Business mathematics and systems Occupational and industrial psychology Business applications |
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs.
Customer Knowledge Management features in the following genres: Sales and marketing, Personnel and human resources management, Market research, Business mathematics and systems, Occupational and industrial psychology, Business applications
Paperback, Hardback. Not Available.
Customer Knowledge Management was written by Soumit Sain, Silvio Wilde and published by Springer an imprint of Springer International Publishing
Customer Knowledge Management has 207 pages
Yes it is part of Management for Professionals series