This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
| ISBN: | 9783319302393 |
| Publication date: | 19th July 2016 |
| Author: | Danilo Zatta |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 129 pages |
| Genres: |
Finance and the finance industry Management of specific areas Sales and marketing Probability and statistics Business strategy Economics, Finance, Business and Management |
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success.
Revenue Management in Manufacturing features in the following genres: Finance and the finance industry, Management of specific areas, Sales and marketing, Probability and statistics, Business strategy, Economics, Finance, Business and Management
Hardback. Not Available.
Revenue Management in Manufacturing was written by Danilo Zatta and published by Springer an imprint of Springer International Publishing
Revenue Management in Manufacturing has 129 pages