The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
| ISBN: | 9783110176117 |
| Publication date: | 25th March 2004 |
| Author: | Betteke van Ruler, Dejan Vercic |
| Publisher: | De Gruyter Mouton an imprint of De Gruyter |
| Format: | Hardback |
| Pagination: | 515 pages |
| Series: | Mouton Reader |
| Genres: |
Communication studies Political structure and processes |
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries.
Public Relations and Communication Management in Europe features in the following genres: Communication studies, Political structure and processes
Paperback, Hardback. £137.70, down from the £153.00 cover price. Not Available.
Public Relations and Communication Management in Europe was written by Betteke van Ruler, Dejan Vercic and published by De Gruyter Mouton an imprint of De Gruyter
Public Relations and Communication Management in Europe has 515 pages
Yes it is part of Mouton Reader series
£137.70, reduced from £153.00. Not Available.