Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.
Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
| ISBN: | 9783037681398 |
| Publication date: | 28th May 2013 |
| Author: | Chris van Uffelen |
| Publisher: | Braun |
| Format: | Hardback |
| Pagination: | 240 pages |
| Genres: |
Graphic design |
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product.
Packaging Design features in the following genres: Graphic design
Hardback. Not Available.
Packaging Design was written by Chris van Uffelen and published by Braun
Packaging Design has 240 pages