The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.
A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology.
Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in their linguistic contexts, and then explained in terms of the broader historical and socio-political contexts surrounding the dynamic life of the Olympic torch relay. This unique study sheds light on the significance of the Olympic Games for East-West media discourse and analysis.
| ISBN: | 9783034309257 |
| Publication date: | 8th September 2014 |
| Author: | Mei Yang |
| Publisher: | Peter Lang an imprint of Peter Lang AG, Internationaler Verlag der Wissenschaften |
| Format: | Paperback |
| Pagination: | 225 pages |
| Series: | New Approaches to Applied Linguistics |
| Genres: |
Semantics, discourse analysis, stylistics Western philosophy from c 1800 Educational: Social sciences, social studies Communication studies Speaking in public: advice and guides Sociolinguistics Internet guides and online services Information technology: general topics |
The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West.
Carrying a Torch features in the following genres: Semantics, discourse analysis, stylistics, Western philosophy from c 1800, Educational: Social sciences, social studies, Communication studies, Speaking in public: advice and guides, Sociolinguistics, Internet guides and online services, Information technology: general topics
Paperback. £54.63, down from the £60.70 cover price. In Stock.
Carrying a Torch was written by Mei Yang and published by Peter Lang an imprint of Peter Lang AG, Internationaler Verlag der Wissenschaften
Carrying a Torch has 225 pages
Yes it is part of New Approaches to Applied Linguistics series
£54.63, reduced from £60.70. In Stock.