This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
| ISBN: | 9783031883484 |
| Publication date: | 30th June 2025 |
| Author: | Guido Grunwald, Ali Kara, John E Spillan |
| Publisher: | Palgrave Macmillan an imprint of Springer Nature Switzerland |
| Format: | Hardback |
| Pagination: | 260 pages |
| Series: | Palgrave Studies in Marketing, Organizations and Society |
| Genres: |
Sales and marketing Business and the environment; ‘green’ approaches to business Business communication and presentation |