The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
| ISBN: | 9783031659249 |
| Publication date: | 31st August 2024 |
| Author: | Michael Lewis |
| Publisher: | Springer an imprint of Springer Nature Switzerland |
| Format: | Hardback |
| Pagination: | 260 pages |
| Series: | Business Guides on the Go |
| Genres: |
Market research Popular culture Hospitality and service industries Media, entertainment, information and communication industries Sports |
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom's structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Fandom Analytics features in the following genres: Market research, Popular culture, Hospitality and service industries, Media, entertainment, information and communication industries, Sports
Fandom Analytics is available in Hardback
Fandom Analytics was written by Michael Lewis and published by Springer an imprint of Springer Nature Switzerland
Fandom Analytics has 260 pages
Yes it is part of Business Guides on the Go series
£25.19