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E-Business Essentials

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E-Business Essentials Synopsis

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory.

The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field.

The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

About This Edition

ISBN: 9783031396281
Publication date:
Author: Hamed Taherdoost
Publisher: Springer an imprint of Springer Nature Switzerland
Format: Paperback
Pagination: 445 pages
Series: EAI/Springer Innovations in Communication and Computing
Genres: Artificial intelligence
E-commerce: business aspects
Network hardware
Computer applications in the social and behavioural sciences

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