This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner.
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
| ISBN: | 9783031129612 |
| Publication date: | 6th October 2022 |
| Author: | LouisPhilippe Kerkhove |
| Publisher: | Springer International Publishing AG |
| Format: | Hardback |
| Pagination: | 257 pages |
| Series: | Management for Professionals |
| Genres: |
Business innovation Databases Customer services Computer applications in the social and behavioural sciences E-commerce: business aspects |
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing.
Data-driven Retailing features in the following genres: Business innovation, Databases, Customer services, Computer applications in the social and behavioural sciences, E-commerce: business aspects
Paperback, Hardback. £40.49, down from the £44.99 cover price. Not Available.
Data-driven Retailing was written by LouisPhilippe Kerkhove and published by Springer International Publishing AG
Data-driven Retailing has 257 pages
Yes it is part of Management for Professionals series
£40.49, reduced from £44.99. Not Available.