Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
| ISBN: | 9783030233457 |
| Publication date: | 13th September 2020 |
| Author: | Rainer Alt, Olaf Reinhold |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 115 pages |
| Series: | Management for Professionals |
| Genres: |
Customer services E-commerce: business aspects Online marketing / Social media marketing Computer applications in the social and behavioural sciences Network hardware Business mathematics and systems |
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).
Social Customer Relationship Management features in the following genres: Customer services, E-commerce: business aspects, Online marketing / Social media marketing, Computer applications in the social and behavioural sciences, Network hardware, Business mathematics and systems
Paperback, Hardback. £35.99, down from the £39.99 cover price. Not Available.
Social Customer Relationship Management was written by Rainer Alt, Olaf Reinhold and published by Springer Nature Switzerland AG
Social Customer Relationship Management has 115 pages
Yes it is part of Management for Professionals series
£35.99, reduced from £39.99. Not Available.