Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
| ISBN: | 9783030233426 |
| Publication date: | 13th September 2019 |
| Author: | Rainer Alt, Olaf Reinhold |
| Publisher: | Springer an imprint of Springer International Publishing |
| Format: | Hardback |
| Pagination: | 115 pages |
| Series: | Management for Professionals |
| Genres: |
Customer services Online marketing / Social media marketing Network hardware Computer applications in the social and behavioural sciences E-commerce: business aspects Business mathematics and systems |
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).
Social Customer Relationship Management features in the following genres: Customer services, Online marketing / Social media marketing, Network hardware, Computer applications in the social and behavioural sciences, E-commerce: business aspects, Business mathematics and systems
Paperback, Hardback. Not Available.
Social Customer Relationship Management was written by Rainer Alt, Olaf Reinhold and published by Springer an imprint of Springer International Publishing
Social Customer Relationship Management has 115 pages
Yes it is part of Management for Professionals series