Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
| ISBN: | 9783030138226 |
| Publication date: | 16th May 2019 |
| Author: | Ralf T Kreutzer |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Hardback |
| Pagination: | 260 pages |
| Series: | Management for Professionals |
| Genres: |
Sales and marketing Econometrics and economic statistics Management and management techniques |
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation.
Toolbox for Marketing and Management features in the following genres: Sales and marketing, Econometrics and economic statistics, Management and management techniques
Hardback. £53.99, down from the £59.99 cover price. Not Available.
Toolbox for Marketing and Management was written by Ralf T Kreutzer and published by Springer Nature Switzerland AG
Toolbox for Marketing and Management has 260 pages
Yes it is part of Management for Professionals series
£53.99, reduced from £59.99. Not Available.