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Start-Up

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Start-Up Synopsis

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.


About This Edition

ISBN: 9783030068714
Publication date:
Author: Tom Harris
Publisher: Springer an imprint of Springer International Publishing
Format: Paperback
Pagination: 146 pages
Series: Management for Professionals
Genres: Entrepreneurship / Start-ups
Business strategy
Business innovation

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