A toolkit to help restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter.In a world that desperately needs more honesty, we're drowning in lies and misinformation. In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label.
In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool" was really 800 engineers in India pretending to be AI. From well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation.
Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead.
Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.
| ISBN: | 9781923186439 |
| Publication date: | 8th October 2026 |
| Author: | Dom Thurbon |
| Publisher: | Major Street Publishing |
| Format: | Paperback |
| Pagination: | 304 pages |
| Genres: |
Disinformation and misinformation Advice on careers and achieving success |
A toolkit to help restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter.In a world that desperately needs more honesty, we're drowning in lies and misinformation. In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's.
To Be Honest... features in the following genres: Disinformation and misinformation, Advice on careers and achieving success
Paperback. £11.69, down from the £12.99 cover price. In Stock.
To Be Honest... was written by Dom Thurbon and published by Major Street Publishing
To Be Honest... has 304 pages
£11.69, reduced from £12.99. In Stock.