These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec.
From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
| ISBN: | 9781912054442 |
| Publication date: | 1st August 2020 |
| Author: | Lynn Morrison |
| Publisher: | Fairlight Books |
| Format: | Paperback |
| Pagination: | 132 pages |
| Series: | Fairlight's How To. Modern Living Series |
| Genres: |
Publishing and book trade Social media / social networking Advice on careers and achieving success |
These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take an active role in marketing their book. Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec.
How to Market Your Book features in the following genres: Publishing and book trade, Social media / social networking, Advice on careers and achieving success
Paperback. £7.19, down from the £7.99 cover price. In Stock.
How to Market Your Book was written by Lynn Morrison and published by Fairlight Books
How to Market Your Book has 132 pages
Yes it is part of Fairlight's How To. Modern Living Series series
£7.19, reduced from £7.99. In Stock.