'Highly readable' Financial Times
From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
| ISBN: | 9781911709640 |
| Publication date: | 18th September 2025 |
| Author: | Tim Higgins |
| Publisher: | Torva an imprint of Transworld |
| Format: | Hardback |
| Pagination: | 352 pages |
| Genres: |
History of specific companies / corporate history History of Computing, digital and information technologies Computer applications in the social and behavioural sciences Computer applications in industry and technology |
'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy.
iWar features in the following genres: History of specific companies / corporate history, History of Computing, digital and information technologies, Computer applications in the social and behavioural sciences, Computer applications in industry and technology
Hardback, Paperback. £19.80, down from the £22.00 cover price. In Stock.
iWar was written by Tim Higgins and published by Torva an imprint of Transworld
iWar has 352 pages
£19.80, reduced from £22.00. In Stock.