Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage.
In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
| ISBN: | 9781911498629 |
| Publication date: | 19th March 2018 |
| Author: | Yangfeng Cao |
| Publisher: | LID Publishing |
| Format: | Hardback |
| Pagination: | 302 pages |
| Genres: |
Multinationals History of specific companies / corporate history Entrepreneurship / Start-ups |
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?
The Haier Model features in the following genres: Multinationals, History of specific companies / corporate history, Entrepreneurship / Start-ups
Hardback. £26.99, down from the £29.99 cover price. Temporarily Out Of Stock.
The Haier Model was written by Yangfeng Cao and published by LID Publishing
The Haier Model has 302 pages
£26.99, reduced from £29.99. Temporarily Out Of Stock.