Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
| ISBN: | 9781857886016 |
| Publication date: | 26th September 2013 |
| Author: | David Lewis |
| Publisher: | John Murray Business an imprint of John Murray Press |
| Format: | Paperback |
| Pagination: | 296 pages |
| Genres: |
Sales and marketing |
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr.
The Brain Sell features in the following genres: Sales and marketing
Paperback. Not Available.
The Brain Sell was written by David Lewis and published by John Murray Business an imprint of John Murray Press
The Brain Sell has 296 pages