This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.
Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky
| ISBN: | 9781849802444 |
| Publication date: | 29th June 2012 |
| Author: | Victoria Wells, G R Foxall |
| Publisher: | Edward Elgar Publishing |
| Format: | Hardback |
| Pagination: | 602 pages |
| Series: | Research Handbooks in Business and Management Series |
| Genres: |
Sales and marketing Consumerism Reference works |
This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology.
Handbook of Developments in Consumer Behaviour features in the following genres: Sales and marketing, Consumerism, Reference works
Hardback. Not Available.
Handbook of Developments in Consumer Behaviour was written by Victoria Wells, G R Foxall and published by Edward Elgar Publishing
Handbook of Developments in Consumer Behaviour has 602 pages
Yes it is part of Research Handbooks in Business and Management Series series