Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation.
It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.
| ISBN: | 9781848398849 |
| Publication date: | 30th March 2001 |
| Author: | Pauline Rowson |
| Publisher: | Summersdale Publishers Ltd |
| Format: | Ebook |
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile.
Easy Step By Step Guide To Building A Positive Media Profile features in the following genres: Business and Management
Ebook. Not Available.
Easy Step By Step Guide To Building A Positive Media Profile was written by Pauline Rowson and published by Summersdale Publishers Ltd