Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
| ISBN: | 9781841122137 |
| Publication date: | 25th March 2002 |
| Author: | Michael J Cunningham |
| Publisher: | Capstone an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 130 pages |
| Series: | Express Exec |
| Genres: |
Business and Management |
Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide
Customer Relationship Management features in the following genres: Business and Management
Paperback. Not Available.
Customer Relationship Management was written by Michael J Cunningham and published by Capstone an imprint of Wiley
Customer Relationship Management has 130 pages
Yes it is part of Express Exec series