Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
| ISBN: | 9781800713499 |
| Publication date: | 11th June 2021 |
| Author: | Park Thaichon, Vanessa Ratten |
| Publisher: | Emerald Publishing an imprint of Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 256 pages |
| Genres: |
Sales and marketing Online marketing / Social media marketing E-commerce: business aspects |
Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Developing Digital Marketing features in the following genres: Sales and marketing, Online marketing / Social media marketing, E-commerce: business aspects
Developing Digital Marketing is available in Hardback
Developing Digital Marketing was written by Park Thaichon, Vanessa Ratten and published by Emerald Publishing an imprint of Emerald Publishing Limited
Developing Digital Marketing has 256 pages