The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
| ISBN: | 9781780875835 |
| Publication date: | 2nd August 2012 |
| Author: | Edward RussellWalling |
| Publisher: | Greenfinch an imprint of Quercus Publishing |
| Format: | Paperback |
| Pagination: | 232 pages |
| Series: | 50 Ideas You Really Need to Know Series |
| Genres: |
Business and Management |