Fodor's Essential New Zealand

Fodor's Essential New Zealand Synopsis

COMPETITIVE ADVANTAGE:

• Fodor's new edition will be published soon after international travel recommences to New Zealand in 2022, making it among the first post-pandemic travel guides to the destination.
• The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in tourism to many destinations (New Zealand has effectively cancelled all international travel there for most of 2020 and 2021), but surveys have shown an ongoing interest in international travel once it becomes safe again. The number of Americans traveling overseas is expected to increase in mid-2021, once vaccinations have been administered to a wide variety of people.

TOURISM TRENDS:

• New Zealand cautiously began allowing travelers from Australia in April 2021, but the country opened up tourism to domestic travelers in the fall of 2020.
• Even as international tourism was closed, the country has maintained a strong digital presence to maintain interest in the destination for international travelers
• The number of American visitors to New Zealand was on the rise through 2019, and that interest is expected to return once international travel recommences in full

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, What to Eat and Drink, What to Buy, Calendar of Events
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description