Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.
| ISBN: | 9781617616044 |
| Publication date: | 1st November 2011 |
| Author: | Rajagopal, Amritanshu Rajagopal |
| Publisher: | Nova Science Publishers an imprint of Nova Science Publishers Inc |
| Format: | Hardback |
| Pagination: | 242 pages |
| Series: | Business Issues, Competition and Entrepreneurship |
| Genres: |
Business and Management |
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.
Product Strategy and Six Sigma features in the following genres: Business and Management
Product Strategy and Six Sigma is available in Hardback
Product Strategy and Six Sigma was written by Rajagopal, Amritanshu Rajagopal and published by Nova Science Publishers an imprint of Nova Science Publishers Inc
Product Strategy and Six Sigma has 242 pages
Yes it is part of Business Issues, Competition and Entrepreneurship series