The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your companyÆs bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether youÆre a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
| ISBN: | 9781598692518 |
| Publication date: | 14th June 2007 |
| Author: | Steve Slaunwhite |
| Publisher: | Adams Media |
| Format: | Paperback |
| Pagination: | 305 pages |
| Series: | The Everything Series |
| Genres: |
Industry and industrial studies |
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your companyÆs bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether youÆre a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
The Everything Guide to Writing Copy features in the following genres: Industry and industrial studies
Paperback. Not Available.
The Everything Guide to Writing Copy was written by Steve Slaunwhite and published by Adams Media
The Everything Guide to Writing Copy has 305 pages
Yes it is part of The Everything Series series