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Digital Creativity

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Digital Creativity Synopsis

As the use of digital technology has grown, so necessarily has the body of research into its effects at the personal, group and organizational levels, but there is no one book that looks at how digital technology has specifically influenced creativity.  Digital Creativity: Individuals, Groups, and Organizations discusses all spectrums of influence that digital technologies have on creativity from the individual, team, and organization level.

This book offers a new kind of creativity model encompassing all three levels of creativity.  It combines each level into a unified creativity framework in which organizations regardless
of their industry types could benefit in reengineering their business processes as well as strategies. For this purpose, the book considers various factors that would affect creativity- individuals' digital efficacy, heterogeneity among members (i.e., age, gender,
races, tenure, education, and culture, etc), CMC (Computer-Mediated Communication), task complexity, exploitation, exploration, culture, organizational learning capability, and
knowledge networks among members.

This book introduces a theorized and systematic glimpse into the exciting realm of digital creativity.  It is organized with contents starting from individuals to teams and ultimately to organizations, each with various techniques and cases. Each chapter shows how individuals, teams, and organizations can become more creative through use of digital technologies.

About This Edition

ISBN: 9781489990457
Publication date:
Author: Kun Chang Lee
Publisher: Springer an imprint of Springer New York
Format: Paperback
Pagination: 154 pages
Series: Integrated Series in Information Systems
Genres: Applied computing
Network hardware
Business mathematics and systems
Business applications

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