Learn in a week, what the experts learn in a lifetime.
Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up
| ISBN: | 9781473601949 |
| Publication date: | 27th June 2014 |
| Author: | Patrick Forsyth |
| Publisher: | Teach Yourself an imprint of Hodder & Stoughton |
| Format: | Paperback |
| Pagination: | 123 pages |
| Genres: |
Self Help and Personal Development Business and Management Sales and marketing |