Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
| ISBN: | 9781405155670 |
| Publication date: | 29th August 2008 |
| Author: | Tony Wilson |
| Publisher: | Wiley Blackwell an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 219 pages |
| Genres: |
Electronics and communications engineering |
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
Understanding Media Users features in the following genres: Electronics and communications engineering
Ebook, Hardback, Paperback. £35.06, down from the £38.95 cover price. Not Available.
Understanding Media Users was written by Tony Wilson and published by Wiley Blackwell an imprint of Wiley
Understanding Media Users has 219 pages
£35.06, reduced from £38.95. Not Available.