This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
| ISBN: | 9781403998620 |
| Publication date: | 27th June 2007 |
| Author: | G R Foxall |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 256 pages |
| Genres: |
Sales and marketing Management and management techniques |