Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
| ISBN: | 9781403914927 |
| Publication date: | 4th June 2005 |
| Author: | G R Foxall |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 262 pages |
| Genres: |
Sales and marketing |
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Understanding Consumer Choice features in the following genres: Sales and marketing
Understanding Consumer Choice is available in Hardback
Understanding Consumer Choice was written by G R Foxall and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Understanding Consumer Choice has 262 pages
£80.99