A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.
* Lesson 1: What is marketing?
* Lesson 2: Marketing and the customer
* Lesson 3: Marketing information and marketing research
* Lesson 4: Strategic marketing
* Lesson 5: The marketing mix - product and price
* Lesson 6: The marketing mix - place
* Lesson 7: The marketing mix - promotion
Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
| ISBN: | 9781399830676 |
| Publication date: | 10th September 2026 |
| Author: | Eric Davies |
| Publisher: | John Murray Business an imprint of John Murray Press |
| Format: | Paperback |
| Pagination: | 128 pages |
| Series: | TYW |
| Genres: |
Media, entertainment, information and communication industries Sales and marketing |
A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.* Lesson 1: What is marketing?* Lesson 2: Marketing and the customer* Lesson 3: Marketing information and marketing research* Lesson 4: Strategic marketing* Lesson 5: The marketing mix - product and price* Lesson 6: The marketing mix - place* Lesson 7: The marketing mix - promotionExplore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work.
7 Lessons in Marketing features in the following genres: Media, entertainment, information and communication industries, Sales and marketing
Paperback. £9.89, down from the £10.99 cover price. In Stock.
7 Lessons in Marketing was written by Eric Davies and published by John Murray Business an imprint of John Murray Press
7 Lessons in Marketing has 128 pages
Yes it is part of TYW series
£9.89, reduced from £10.99. In Stock.