"A liberating, eye-opening handbook that enables you to reclaim agency, set boundaries, and demand a better deal in a world not built for us."
Corinne Low’s Femonomics is the essential economic survival guide for every woman navigating a world that wasn’t designed with us in mind. It’s part manifesto, part playbook, and 100% a wake-up call.
It’s Liberating. Fascinating. Eye-opening. Terrifying. And I read it hungrily.
Low, an associate professor at Wharton, takes decades of research and turns it into an empowering, deeply practical handbook. She doesn’t just diagnose the problem, she gives you the tools to fight back. Her premise is simple yet revolutionary: women aren’t making “bad choices”; they’re making rational decisions in an economic system built on structural constraints. And the status quo bias - our tendency to adjust rather than risk change - is one of the biggest forces holding us in place.
Yet Femonomics isn’t all doom and gloom. It’s a roadmap. From learning to pay yourself first by prioritising joy, to negotiating with power (yes, women are often better negotiators than men when they try), to creating clear specialisation in relationships, this book is full of strategies to reclaim agency. Low urges us to ask: Am I getting a good deal? Not just financially, but in time, energy, and life satisfaction.
Her concept of figuring out your utility function - what truly matters to you - might just change how you live. Because having it all is a myth; having what’s right for you is the real goal.
Low writes with candour and urgency, blending economic theory with practical advice, personal stories, and the latest research.
Ultimately, this is a call to arms - not just for women, but for policy makers, companies, and anyone who cares about equality. We may all be in the same game, but as Low reminds us, some of us have a lot less protective equipment. Femonomics gives you some armour.
If you’ve ever felt like you’re constantly juggling and constantly dropping balls, this book will make you feel seen. And it will give you the tools to take back control. It’s essential reading for every woman who wants more joy, more time, and a much better deal.
| Primary Genre | Business and Management |
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*This book is published in the USA with the title HAVING IT ALL*
IT'S NOT IN YOUR HEAD. IT'S IN THE DATA.
To be a woman today is to be overwhelmed from every angle. The data proves that the odds are still stacked against us - biologically, culturally, economically. But that same data can empower us to make choices that will reclaim our time, energy and help us find joy.
In Femonomics, economist Corinne Low explodes the myths about what makes women successful and happy such as:
- What if flexible working isn't the answer, and we actually need more boundaries?
- What if the gender happiness gap was as important as the gender pay gap?
- What if you had the power to prioritise things you actually value, rather than the things that other people value?
- What if being more 'successful' actually meant putting family before work?
Femonomics gives you the tools to design the life you want. It will teach you how to turn your time into money, how to work out what you value, how to invest in the right partner, how to plan your career at every stage, how to organise your family life - and ultimately how to make the world work for you.
Femonomics features in the following genres: Non-Fiction Books of the Month, Business and Management, Self Help and Personal Development, Economics, Feminism and feminist theory, Gender studies: women and girls
Femonomics is available in Hardback
Femonomics was written by Corinne Low and published by Hodder an imprint of Hodder & Stoughton
Femonomics has 256 pages
£19.80
