Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
| ISBN: | 9781349347452 |
| Publication date: | 27th March 2012 |
| Author: | Frédéric Godart, Insead |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Paperback |
| Pagination: | 208 pages |
| Series: | INSEAD Business Press |
| Genres: |
Business strategy Market research Retail and wholesale industries International business Sales and marketing The arts: general topics |
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Unveiling Fashion features in the following genres: Business strategy, Market research, Retail and wholesale industries, International business, Sales and marketing, The arts: general topics
Paperback. Not Available.
Unveiling Fashion was written by Frédéric Godart, Insead and published by Palgrave Macmillan an imprint of Palgrave Macmillan UK
Unveiling Fashion has 208 pages
Yes it is part of INSEAD Business Press series