This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
| ISBN: | 9781317647232 |
| Publication date: | 15th September 2014 |
| Author: | Foxall, Gordon |
| Publisher: | Taylor and Francis |
| Format: | Ebook |
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Corporate Innovation (RLE Marketing) is available in Paperback, Ebook, Hardback
Corporate Innovation (RLE Marketing) was written by Foxall, Gordon and published by Taylor and Francis
£45.99