This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
| ISBN: | 9781317646006 |
| Publication date: | 15th September 2014 |
| Author: | O'Shaughnessy, John |
| Publisher: | Taylor and Francis |
| Format: | Ebook |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Paperback, Ebook, Hardback. £45.99. Not Available.
Competitive Marketing (RLE Marketing) was written by O'Shaughnessy, John and published by Taylor and Francis
£45.99. Not Available.