A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| ISBN: | 9781317645344 |
| Publication date: | 15th September 2014 |
| Author: | Piercy, Nigel|Evans, Martin |
| Publisher: | Taylor and Francis |
| Format: | Ebook |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
Paperback, Ebook, Hardback. £45.99. Not Available.
Managing Marketing Information (RLE Marketing) was written by Piercy, Nigel|Evans, Martin and published by Taylor and Francis
£45.99. Not Available.