Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes
| ISBN: | 9781317642701 |
| Publication date: | 19th September 2014 |
| Author: | Piercy, Nigel |
| Publisher: | Taylor and Francis |
| Format: | Ebook |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes
Paperback, Ebook, Hardback. £45.99. Not Available.
Marketing Organisation (RLE Marketing) was written by Piercy, Nigel and published by Taylor and Francis
£45.99. Not Available.