Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
| ISBN: | 9781317638049 |
| Publication date: | 19th September 2014 |
| Author: | Weinstein, Arnold K. |
| Publisher: | Taylor and Francis |
| Format: | Ebook |
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Paperback, Ebook. £45.99. Not Available.
Marketing (RLE Marketing) was written by Weinstein, Arnold K. and published by Taylor and Francis
£45.99. Not Available.