How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love?
Customer Experience is a hot topic in business circles, for good reason, managing the customer experience has become increasingly complex, yet also essential for businesses to compete and grow. Whilst in no way trying to diminish the importance of this work, there is an elephant in the room called differentiation. This is where the Brand takes centre stage.
In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.
| ISBN: | 9781292142135 |
| Publication date: | 22nd June 2025 |
| Author: | Deborah Saunders |
| Publisher: | FT Publishing an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 224 pages |
| Series: | The FT Guides |
| Genres: |
Customer services Small businesses and self-employment Business strategy Business competition Entrepreneurship / Start-ups Business and Management |
How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love? Customer Experience is a hot topic in business circles, for good reason, managing the customer experience has become increasingly complex, yet also essential for businesses to compete and grow. Whilst in no way trying to diminish the importance of this work, there is an elephant in the room called differentiation. This is where the Brand takes centre stage. In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.
Remarkable Brand Experiences features in the following genres: Customer services, Small businesses and self-employment, Business strategy, Business competition, Entrepreneurship / Start-ups, Business and Management
Paperback. £15.29, down from the £16.99 cover price. Pre-order. 22nd June 2025.
Remarkable Brand Experiences was written by Deborah Saunders and published by FT Publishing an imprint of Pearson Education
Remarkable Brand Experiences has 224 pages
Yes it is part of The FT Guides series
£15.29, reduced from £16.99. Pre-order. 22nd June 2025.