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Marketing: Defined, Explained, Applied

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About

Marketing: Defined, Explained, Applied Synopsis

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students' learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

About This Edition

ISBN: 9781292042220
Publication date:
Author: Michael Levens
Publisher: Pearson an imprint of Pearson Education
Format: Paperback
Pagination: 352 pages
Series: Pearson Custom Library
Genres: Sales and marketing

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