For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
| ISBN: | 9781292040325 |
| Publication date: | 1st November 2013 |
| Author: | Scott Shane |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 388 pages |
| Series: | Pearson Custom Library |
| Genres: |
Management decision making Entrepreneurship / Start-ups |
For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
Technology Strategy for Managers and Entrepreneurs features in the following genres: Entrepreneurship / Start-ups, Management decision making
Technology Strategy for Managers and Entrepreneurs is available in Paperback
Technology Strategy for Managers and Entrepreneurs was written by Scott Shane and published by Pearson an imprint of Pearson Education
Technology Strategy for Managers and Entrepreneurs has 388 pages
Yes it is part of Pearson Custom Library series
£74.69