For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
| ISBN: | 9781292023410 |
| Publication date: | 30th July 2013 |
| Author: | Russell S Winer, Ravi Dhar |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 496 pages |
| Series: | Pearson Custom Library |
| Genres: |
Sales and marketing management |
For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Marketing Management features in the following genres: Sales and marketing management
Marketing Management is available in Paperback
Marketing Management was written by Russell S Winer, Ravi Dhar and published by Pearson an imprint of Pearson Education
Marketing Management has 496 pages
Yes it is part of Pearson Custom Library series
£62.99