For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
| ISBN: | 9781292020488 |
| Publication date: | 8th August 2013 |
| Author: | Naresh K Malhotra |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 676 pages |
| Series: | Pearson Custom Library |
| Genres: |
Market research |
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Basic Marketing Research features in the following genres: Market research
Basic Marketing Research is available in Paperback, Ebook
Basic Marketing Research was written by Naresh K Malhotra and published by Pearson an imprint of Pearson Education
Basic Marketing Research has 676 pages
Yes it is part of Pearson Custom Library series
£62.99