This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
| ISBN: | 9781138995635 |
| Publication date: | 26th November 2015 |
| Author: | Nigel Piercy |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 538 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Ownership and organization of enterprises |
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Marketing Budgeting (RLE Marketing) features in the following genres: Ownership and organization of enterprises
Marketing Budgeting (RLE Marketing) is available in Paperback, Ebook, Hardback
Marketing Budgeting (RLE Marketing) was written by Nigel Piercy and published by Routledge an imprint of Taylor & Francis Ltd
Marketing Budgeting (RLE Marketing) has 538 pages
Yes it is part of Routledge Library Editions: Marketing series
£38.69