Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
| ISBN: | 9781138989092 |
| Publication date: | 21st December 2015 |
| Author: | Harden B Leachman |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 256 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Advertising |
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all.
The Early Advertising Scene (RLE Marketing) features in the following genres: Advertising
Paperback, Hardback. £45.89, down from the £50.99 cover price. Not Available.
The Early Advertising Scene (RLE Marketing) was written by Harden B Leachman and published by Routledge an imprint of Taylor & Francis Ltd
The Early Advertising Scene (RLE Marketing) has 256 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89, reduced from £50.99. Not Available.