This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
| ISBN: | 9781138980471 |
| Publication date: | 26th November 2015 |
| Author: | Simon Majaro |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 252 pages |
| Series: | Routledge Library Editions: Marketing |
| Genres: |
Management and management techniques |
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Marketing in Perspective (RLE Marketing) features in the following genres: Management and management techniques
Marketing in Perspective (RLE Marketing) is available in Paperback, Ebook, Hardback
Marketing in Perspective (RLE Marketing) was written by Simon Majaro and published by Routledge an imprint of Taylor & Francis Ltd
Marketing in Perspective (RLE Marketing) has 252 pages
Yes it is part of Routledge Library Editions: Marketing series
£45.89